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Abstract
The integration of artificial intelligence (AI) in contract negotiations and e-commerce has ushered in transformative changes in business operations and consumer interactions. This paper discusses the use of artificial intelligence in e-commerce and the legal issues that arise from its application. The work highlights the benefits of AI in e-commerce, including personalised recommendations, predictive analytics, and chatbots, but also raises concerns about data privacy and security, algorithmic bias, and the lack of transparency and accountability in AI-driven decisionmaking processes. The use of AI in e-commerce raises critical legal issues and also delves into judicial decisions and legislative developments to illustrate the evolving legal landscape surrounding AI in contracts and e-commerce. Moreover, non-legal issues related to the use of AI in e-commerce are raised. This paper concludes by emphasising the need for regulations and responsible AI practices to address these challenges.